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How To Get Free Press for Your Startup
Introduction
What to expect from this course (2:56)
Module 1: Primer to reaching out and building relationships
#1 Four strategies to start conversations with influencers
#2 Four ways to convert conversations into relationships
#3 Secret out of the box relationship hack
#4 See It In Action: How I used PR to grow to 40M+ pageviews and get acquired by Google (22:12)
Module 2: Build your Hit List and Write an Email Pitch
#1 Research and build a HIT LIST of people to reach out to (15:38)
#2 Identify the pitch angle & email templates to use (32:47)
#3 Perfect Your One Sentence Pitch
#4 See it in action: Watch me reach out to an influencer live (18:18)
#5 -Perfect the pitch – what journalists want in a pitch (11:40)
Module 3: Find Anyone’s Email Address
#1 Tools and techniques to guess anyone’s email address (11:06)
#2 Six Foolproof Methods to Find Anyone’s Email in Under 10 Minutes
#3 See it in action: Watch me guess an email address live (8:26)
Module 4: Advanced Follow Up Strategies & Mail Merge
#1 Advanced Follow Up Strategies & Mail Merge (10:53)
#2 Improving PR pitches to journalists with “Crystal Knows”
#3 Using MixMax for Automated follow-ups
Wrap up
Wrap up and review (5:33)
Teach online with
#5 -Perfect the pitch – what journalists want in a pitch
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